If more prospects were converted to clients, your costs would decrease and your profits would increase. It's as simple as that.

Here are some more facts:

• 97% of salesmen make no attempt to sell the prospect after the third attempt.
• It is also a fact that most prospects do not buy until after the sixth month from initial contact.
• One third of all buyers buy only after 18 months of the buying process.
• 20% of buyers amazingly buy 24 or more months after the initial contact.

People who have contacted you but didn't buy did so for one of three reasons:

1. They don't want what you have to offer.
2. They don't trust you or didn't believe what you said.
3. They aren't ready to buy (don’t have the money)

The vast majority fall into the last category.

People typically don't make snap decisions to buy. In any economy. In a hard economy, they are going to be even more conservative, especially with large or long term purchases like houses, cars, appliances and furniture.

When someone contacts you, in any way (walk-in, telephone, email) about what you are selling, no matter what it is, get their name, address, phone number and email address.

If they buy, put their name in a client database. If they don't buy, put their name in a prospect database. Send a thank you note the same day or the next day regardless of which list they are on. The message to each should be different. Showing your gratitude for them having spent some of their time with you will be memorable. People aren't used to being thanked for doing something they wanted to do.

As Dan Kennedy says, stay in touch until they buy or until they die.

You can get more clients and increase profitability while reducing marketing expenses and working less. Yes, you CAN have it all!

I specialize in creating customized marketing solutions for small businesses specifically designed to retain (or regain) customers and prospects.

Contact me at info@catchphrasemarketing.com, or 909-907-1035 to discuss how I can help you.